Our Vision

For too long, the Middle East has been defined by conflict and mistrust. We believe the future can be different.

Peace through prosperity

Opportunity and dignity must be built from the ground up.

Investing in the next generation

Creating jobs, supporting entrepreneurs, and breaking the cycle of hopelessness.

Cross-border collaboration

Uniting people across divides to shape a shared future.

The 4 Pillars

Empowering communities.
Fostering hope.

REACH

REACH is our communications channel talking to young people about business in a language and format they understand. In both English and Arabic we will reach out to those who see prosperity aspart of a long-term process to build peace, stability and security.

Abraham Accords Prosperity Fund

The Abraham Accords Prosperity Group intends to launch an institutional fund. This will be the investment vehicle to encourage young people to start up businesses, to support and scale up existing businesses, to compete for and operate franchises across the region and to build cross-border businesses in the service sector, with a programme of mentorship and advice included. Further information will be published in due course.

International Think Tank Network

Our International Think Tank Network will bring existing think tanks from the United Kingdom, UAE,Morocco, Bahrain, Israel and the United States together to provide support and encouragement for the thought leaders of tomorrow in the region, as they develop the ideas that will shape their future.

International Advisory Council

The International Advisory Council will bring together leaders from across the world to show that there is a global interest in the well-being of the region and a commitment to its long-term stability and prosperity.

Key Initiatives

Invest in ideas that change lives.

The Million Doors
Project

Opening opportunities in the service and outsourcing sectors, connecting young talent with global business and creating sustainable employment.

Cross-Border Franchise Framework

Supporting regional franchises that combine mentorship, investment, and brand growth to empower local entrepreneurs.

REACH - The Social
Media Network

A dedicated social media platform inspiring young people with stories of success, hope, and opportunity – countering negativity and building a culture of peace.

A Message from Our Chairman

Peace is not just the absence of conflict, but the presence of opportunity, justice, and mutual respect. By investing in people,we can create a region defined not by division but by hope.

Rt. Hon. Sir Liam Fox
Rt. Hon. Sir Liam Fox
Chairman

Meet the Team

Invest in ideas that change lives.

Rt. Hon. Sir Liam Fox
Rt. Hon. Sir Liam Fox
Chairman

The Rt Hon Sir Liam Fox was the Conservative Member of Parliament for North Somerset for 32 years (1992-2024). A trained doctor from the University of Glasgow, he began his career in the NHS before entering politics.

He has served in senior government roles including Secretary of State for Defence under Prime Minister David Cameron and Secretary of State for International Trade under Theresa May, where he established the UK’s first independent trade policy in 40 years after Brexit.

Earlier, he held positions at the Foreign & Commonwealth Office and served as Shadow Health, Defence, and Foreign Secretary. In 2020, he was nominated by Prime Minister Boris Johnson as the UK’s candidate for Director-General of the World Trade Organization.

Sir Liam is the founder of the military charity Give Us Time and author of Rising Tides, exploring global political and economic challenges. He recently published The Coming Storm: Why water will write the 21st Century, available in English and Arabic.

Michael McKinlay
Michael McKinlay
Non-Executive Director

Michael McKinlay is a director of several UK-based technology ventures, including Aomame Spaces, The FinTech Group Ltd, and The ICMA Digital Academy. He also advises Nearfield.ai, BridgeLink AG, and Queens Gate Capital Advisors.

With over 30 years in investment and commercial banking, Michael led four greenfield ventures for HSBC, Credit Suisse Asset Management, and Emirates NBD, after beginning his career at J.P. Morgan overseeing operations in Canada and the Middle East.

An alumnus of London Business School and Cranfield School of Management, he received early leadership training at Britannia Royal Naval College, later commanding at sea with the Abu Dhabi Defence Force.

A dual citizen of Bahrain and the United Kingdom, Michael is dedicated to advancing the principles of the Abraham Accords by fostering cross-border collaboration and sustainable prosperity across the region.

Katie Partridge
Katie Partridge
Non-Executive Director

Katie Partridge is the Founder and CEO of Saphira Group, a private investment and advisory firm headquartered in London, with a presence in the US and the Middle East.

Katie is the Founder and Chairwoman of Johara Global, a social enterprise organisation that fosters female leadership and cross-cultural understanding between the Middle East and the West via tailored leadership, social entrepreneurship and mentorship programmes. Johara’s “Four Pillars” offer bespoke content on Education, Philanthropy, Entrepreneurship and Wellbeing through a digital platform and live events.

Her institutional investment career includes working at Donaldson, Lufkin & Jenrette, Credit Suisse First Boston and Caledonia Investments plc. Prior to setting up the Saphira Group, Katie was responsible for the real asset investments arm of WMG Advisors, a multi-family office. Before that, she served as a Managing Director at Hannam & Partners (previously Strand Partners), a privately owned merchant bank.

David Scott
David Scott
CEO

David Scott has over 40 years of experience in corporate broking and investment banking, advising small and medium-sized companies listed on the London Stock Exchange and AIM Market. He has extensive expertise in private equity, mergers and acquisitions, and strategic advisory work for investors and management teams in the UK and internationally.

David began his career at L. Messel & Co. in 1985 and went on to hold senior positions at Charterhouse Securities, Guinness Mahon, ING Barings, and Lewis Charles Securities. He co-founded and led Alexander David Securities as CEO and Head of Corporate Finance from 2006 to 2022.

He currently serves as a Partner at Chayton Capital LLP, an FCA-regulated investment firm, and is Co-Founder of Abraham Accords Advisers Limited alongside Sir Liam Fox, launching the Abraham Accords Fund Advisers and Prosperity Fund based in Bahrain.

Simon Penney
Simon Penney CMG
Non-Executive Director

Simon Penney CMG has held senior leadership roles bridging diplomacy and commerce, including serving as the UK’s first HM Trade Commissioner to the Middle East from 2018 to 2023.

Previously a senior banker for over two decades, Simon was Regional CEO at the Royal Bank of Scotland and CEO of Corporate and Investment Banking at First Gulf Bank in the UAE.

As Trade Commissioner, he deepened UK–Gulf relations, initiated the UK–GCC Free Trade Agreement, and established Sovereign Investment Partnerships with the UAE and Qatar, generating over £25 billion in UK investment. Under his leadership, bilateral trade between the UK and Gulf states grew by 30%.

Recognised in the King’s New Year Honours for his contribution to UK–Middle East relations, Simon brings extensive insight into international trade, diplomacy, and investment strategy across the GCC.

Testimonials

What Our Clients Say

Real feedback from brands we’ve helped grow.

Sales pipeline finally working.

“Their inbound marketing changed everything. Lead quality went up, costs went down, and our conversions grew 5X in just two months.“

Growth that felt effortless.

"Their smart funnel optimization brought clarity, focus, and speed. We quickly saw a 40% lift in qualified signups without increasing our ad spend."

From flat to thriving.

“Our growth was completely stagnant until they stepped in. Just two months later, we're rapidly hiring just to keep up with soaring demand.“

We stopped chasing leads.

“Their strategy brought us a steady stream of qualified inbound leads. No more cold outreach. Just real conversations with people ready to buy.”

From stagnant to scaling.

“Before working with them, growth felt like guesswork. Within weeks, we had clarity, better traffic, and a 3.7X increase in demo bookings.”

Finally, marketing that delivers.

“We've tried multiple agencies. This one actually moved the needle. Lower CPC, higher ROI, and a team that truly gets SaaS.”

We saw results with in 30 days.

“Our cost per lead dropped by 60%, and qualified MQLs doubled. It’s the best decision we’ve made for our marketing in years.”

Leads, not just likes.

“ Their inbound marketing changed everything. Lead quality went up, costs went down, and our conversions grew 5X in just two months. “

It’s like they read our minds.

“From content to targeting, everything just clicked. Engagement shot up, and we hit our quarterly sales target two weeks early.”

The people behind the growth

Meet The Team

A mix of creators, developers, and marketers - working together to build digital experiences that drive real results.

24+
Creative Thinkers & Strategists

Big ideas, clear plans, and thinking solutions.

100M+
Skilled Developers

Clean code, reliable builds, and scalable solutions.

10x
Marketing Experts

Smart campaigns, results, and ideas that connect.